The latest news about Caymus Equity and its portfolio companies.

PureRED Acquires Ferrara & Company Advertising & Marketing Services
August 2015

Caymus Equity Partners LLC (“Caymus Equity”) has announced that its portfolio company, PureRED, LLC (“PureRED” or “Company”), has acquired Ferrara & Company Advertising & Marketing Services, LLC (“Ferrara”). Based in Princeton, NJ, Ferrara is an integrated marketing agency that serves as a creative partner to several leading consumer and healthcare brands with the ability to integrate traditional, digital, promotional, shopper and professional capabilities for their clients. The union of these two premier agencies will deliver a highly differentiated set of capabilities and services creating a Channel Marketing Powerhouse in the Retail, CPG and Business to Business markets.

“This transaction brings together two agencies with impressive track records of successfully supporting America’s greatest brands. We share a culture of creativity, innovation and service” says Michael Minasi, CEO of PureRED. “I could not be more excited to welcome Art and the entire Ferrara team to the PureRED family. Together, we will continue to create marketing programs that deliver the strongest possible impact.”

“We are always looking for new ways to go the extra mile for our clients, and joining forces with PureRED is an outstanding strategy to achieve exactly that,” says Art Ferrara, President and CEO of Ferrara & Company. “Ferrara & Company will operate as Ferrara & Company within the PureRED family. Our management team remains committed to delivering great work for our clients.”

The combined resources and capabilities of PureRED and Ferrara & Company sets the stage to become the “go to” agency for best in class multi-channel communications creating opportunities for mutual growth and expansion.

The transaction represents the first strategic acquisition for PureRED since Caymus Equity, RFE Investment Partners, Starboard Capital, and management completed a majority recapitalization in October 2011.

The transaction closed on August 17, 2015. To learn more about PureRED, visit